Youtube Ads

in my Youtube Ads Campaign I achieved the following results:

I could get the CPA down by 29.4% only in 2nd month.
I could get the CPA down by 35% in the 4th month

While CPCs dropped as follows:
2nd month by 38% from 1st month
3rd Month by 41% from 2nd month
4th month by 1% from 3rd month

CPA & CPC Over 4 Month


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