B2B Lead Generation:
B2B Lead Generation can be a little harder than the B2C but with optimization efforts and keeping up to date with most recent tactics and digital strategies.
Most important thing is that you don’t surrender early.Recommendations:
- Test different targeting criterias on ad group level.
- Split campaigns by country, language & objective.
- Test GDN and Gmail Campaigns.
- Use more strict Geo targeting (People regulary in target location)
- Test automated bidding strategies (my favorite if you have enough conversion data”Maximize Conversions“)
- Always keep on eye on performance peaks and spikes.
performance over 25 month
Youtube Ads for eCommerce
- Test different targeting criterias on ad group level ex: contextual, Topics, Audiences Lists, Demographics.
- Test different versions of localized videos for target country.
- Test automated bidding strategies ex: Maximize Conversions & Target CPA, (the rest isn’t available for in stream conversion Campaigns)
- If you have some extra budget test unskipable ads for awareness reasons and compare performance after & before.
Performance trend in 4 months:
CPA down by almost 50%