Marketing on Social Media

Marketing on Social Media:

is one form of digital in marketing and Marketing on Social Media can help any business to:

• Increase website traffic.
• Increase conversion.
• Raise brand awareness.
• Build brand identity.
• Interact with potential customers.

You should start with a SMART plan and this applys to KPIs (Key Performance Indicators).

Marketers call this plan a strategy

S: Specific

M: Measurable

A: Achievable

R: Relevant

T: Time Based

Ex: Raise brand awareness by driving 100K new unique visitors to the website this month.
Acquire 50,000 new online customers for women apparel this financial year.

Before you start:

• Learn about your target buyer persona.
• Know your benchmark.
• Be your competitor’s top fan.
• Do social media listening
• Do social media audit
• Manage your online presence on social media

Marketing on Social Media benefits:

• Brand Recognition.
• Conversation about your brand.
• Connect with your audiences.
• Tell your brand story.
• provide customer service.
• Build loyality.
• Capture attention and acquire traffic.
• Drive conversions.
• Social proof your brand to prospect customers.
• Keep your customers up to date with your latest products/services innovation.

Why Marketing on Social Media is a Must:

• Customers are there.
• Competition is there.
• Business growth opportunities are there.
• You can reach the right person at the right time with the right message.
• It’s cost effective.
• It has higher conversion rates everyday.

By: Mohamed Ali

Freelance Digital Marketer