Marketing on Social Media
Marketing on Social Media

Marketing on Social Media:

is one form of digital in marketing and Marketing on Social Media can help any business to:

  • Increase website traffic.
  • Increase conversion.
  • Raise brand awareness.
  • Build brand identity.
  • Interact with potential customers.

You should start with a SMART plan and this applys to KPIs (Key Performance Indicators).

Marketers call this plan a strategy

S: Specific

M: Measurable

A: Achievable

R: Relevant

T: Time Based

Ex: Raise brand awareness by driving 100K new unique visitors to the website this month.
Acquire 50,000 new online customers for women apparel this financial year.

Before you start:

  • Learn about your target buyer persona.
  • Know your benchmark.
  • Be your competitor’s top fan.
  • Do social media listening
  • Do social media audit
  • Manage your online presence on social media

Marketing on Social Media benefits:

  • Brand Recognition.
  • Conversation about your brand.
  • Connect with your audiences.
  • Tell your brand story.
  • provide customer service.
  • Build loyality.
  • Capture attention and acquire traffic.
  • Drive conversions.
  • Social proof your brand to prospect customers.
  • Keep your customers up to date with your latest products/services innovation.

Why Marketing on Social Media is a Must:

  • Customers are there.
  • Competition is there.
  • Business growth opportunities are there.
  • You can reach the right person at the right time with the right message.
  • It’s cost effective.
  • It has higher conversion rates everyday.

By: Mohamed Ali

Freelance Digital Marketer

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