Marketing on Social Media:
is one form of digital in marketing and Marketing on Social Media can help any business to:
- Increase website traffic.
- Increase conversion.
- Raise brand awareness.
- Build brand identity.
- Interact with potential customers.
You should start with a SMART plan and this applys to KPIs (Key Performance Indicators).
Marketers call this plan a strategy
T: Time Based
Ex: Raise brand awareness by driving 100K new unique visitors to the website this month.
Acquire 50,000 new online customers for women apparel this financial year.
Before you start:
- Learn about your target buyer persona.
- Know your benchmark.
- Be your competitor’s top fan.
- Do social media listening
- Do social media audit
- Manage your online presence on social media
Marketing on Social Media benefits:
- Brand Recognition.
- Conversation about your brand.
- Connect with your audiences.
- Tell your brand story.
- provide customer service.
- Build loyality.
- Capture attention and acquire traffic.
- Drive conversions.
- Social proof your brand to prospect customers.
- Keep your customers up to date with your latest products/services innovation.
Why Marketing on Social Media is a Must:
- Customers are there.
- Competition is there.
- Business growth opportunities are there.
- You can reach the right person at the right time with the right message.
- It’s cost effective.
- It has higher conversion rates everyday.
By: Mohamed Ali
Freelance Digital Marketer