Google Offline Conversion, It’s the same concept as in Facebook Offline Conversion: To measure the impact of an online campaign on foot traffic fall on your physical store.or When you close a sale offline (over the phone or in person) and you want to track this sale in a CRM system
Benefits: Google Offline Conversion Gives you a more comprehensive look at which keywords and targeting criteria drive the most cost-effective conversions.
Types of Google offline conversion tracking
Google Ads Conversion Import: from any tracking system or from click on an ad (import from clicks) or with a call from your call only ads or call extension (Import phone call conversion)
Google Ads Conversion Import for Salesforce: automatically see when sales events that you track inSalesforce started with a click on an ad.
Zapier offline conversion tracking: automate the import of your Offline Conversion Tracking information from CRMs to Google ads
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