Google ads is a great tool for marketing
I have 1 case study by Google about the account I managed back in 2015:

Black Friday

Edfa3ly’s Black Friday campaign on the Google Display Network boosts revenue by over 85% month over month

September 2016 Cross-Media, Retail, Build Awareness

With a product range that covers fashion, electronics, home appliances, auto parts, software and more, Cairo-based Edfa3ly is an online shopping service that allows consumers to shop from any online store in the US, UK and UAE. The platform manages everything from purchase to shipping to delivery to the customer’s doorstep.

Google ads Campaign Objective

THE GOALS

Build awareness, increase leads and drive Black Friday sales

THE APPROACH
Google Ads Campaign Approach

Build awareness, increase leads and drive Black Friday sales

Launched remarketing campaigns across search and display

Conducted one-day Black Friday burst campaign on Google Display Network

THE RESULTS

60% increase in traffic

Threefold growth in leads against average

More than 50% increased transactions

More than 85% increased revenue

Edfa3ly wanted to build awareness, increase leads and drive Black Friday sales. The team’s first step in achieving these goals was to launch campaigns on the Google Display Network in September to start building remarketing lists. Edfa3ly then initiated remarketing campaigns across both search and display.

To coincide with Black Friday, the team created a one-day campaign on the Google Display Network to achieve massive reach and drive cost-efficient brand awareness. “This solution enabled us to gain great exposure across the Google Display Network for 24 hours, and therefore build a large audience,” explains Mohamed Tantawy, Edfa3ly’s Chief Marketing Officer.

Thanks to these measures, the brand’s website traffic increased by 60% month over month and leads grew by more than threefold against the average. As a result of the one-day Black Friday campaign, transactions increased by more than 50% month over month, while revenue jumped by over 85% month over month.

Edfa3ly’s Black Friday campaign on the Google Display Network boosts revenue by over 85% month over month

https://www.thinkwithgoogle.com/intl/en-145/success-stories/local-case-studies/edfa3lys-black-friday-campaign-google-display-network-boosts-revenue/amp/

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